Lost and disillusioned at having their thunder stolen by a bunch of smart-alec engineers, the marketing guys at Sun decided to introduce their own innovation in Solaris 10 by designing a new logo:

“And with this historic Solaris 10 release comes a new logo – a logo that captures the energy and power of this unparalleled platform. A logo that was designed and tested with disciplines and rigors that took their cue from the Solaris operating system itself.”

Altogether now: WAAAAAAAAANNNKEEEERRRRRRSSSSS!!!